New Delhi India, 26th March 2013 : Sharp is a leading name in Technology Innovation. Product design that MIMICS Nature and ensure best possible extent of features and benefits to Indian consumer. The Plasmacluster for Car is one innovation to save us from the torture that we are forced to face in our current lifestyle with longer hours spent in the car.

The inside of our car faces the most challenging environment. Polluted air, smoke, toxins, food smell etc. which enter and cling to the fabrics of our car starve us from freshness. Staying more hours in polluted and unsafe air can not only result in poor health but also take away the joy of life. Plasmacluster Ion Technology generates Forest Fresh Air, kills airborne and surface adhering dust mite, pollen, bacteria, fungi, virus, microbes etc. and neutralized foul smell. It also helps in preventing dizziness, fatigue and nausea inside the car. The therapeutic benefits of the natural ions boost our immune system and protect against infections while on the go. This has also been proven to increase alertness, concentration and reaction time by creating a germ free environment around us so that the pure air goes into our blood stream thus improving circulation and providing relaxation.

As Sharp Business Systems India Limited’s Product Head, Shuvendu Mazumdar sees it, Car air purifiers are the need of the hour. Sitting in an air-conditioned car DO NOT mean that we are safe from all pollutants, dust or germs. The automotive air purification products in the market, mostly Ionizers, do not live upto the expectations and do nothing to remove suffocation and reduce infection causing germs. Living near a transportation corridor with greater than 20,000 cars a day creates a six-fold increase in the risk of airborne diseases, including asthma. SHARP enjoys a competitive edge when it comes to Air purifiers in the world.

Shuvendu Mazumdar, also adds, “Sharp has undertaken a number of live product demonstration sites during this season at major Retail Outlets. This activity allows Sharp staff to interact directly with consumers and get feedback as to the consumers needs — the overwhelming reaction has been very positive. Generating awareness and providing solutions is the need of the time”

Pricing and Availability: Sharp car air purifier is available in an elegant shiny black colour that gels very well with all cars available in India. It also fits very well in the cup holder. They are available at Vijay Sales, Reliance Autozone & Other Regional retails in Delhi, Mumbai, Kolkata & Bangalore at an Introductory Price at Rs. 11,990.

About Sharp Business Systems (India) Limited
www.sbsil.com